Explainer Videos
Scripts, structure and animation systems for explainer videos that actually explain — and convert while they do it.
The Explainer Video Script Formula: Problem, Promise, Proof, Path
A four-part script formula for 60–90 second explainers that convert — with a fill-in-the-blanks template, benchmarks, and the top mistakes that break the formula in production.
2D vs. 3D Explainer Videos: How to Choose (Without Wasting $80k)
A decision framework covering audience, product complexity, budget, timeline and iteration cost — plus hybrid approaches most agencies won't mention because they're less profitable.
The Pacing Rules That Make Explainer Videos Feel Effortless
Frame-by-frame pacing guidelines — cut lengths, hold times and beat mapping — that separate premium explainers from generic ones, distilled from analysing 200+ top-performing explainer videos.
7 Explainer Video Mistakes That Kill Conversion (And How to Fix Them)
The seven mistakes we see in almost every failed explainer — from voiceover clichés to CTA fatigue — with concrete fixes and the conversion lift you can expect from each.
How AI Is Changing Explainer Video Production in 2025
The AI tools actually working in production right now — from script drafting to voice cloning to storyboard generation — with an honest report on where AI helps, where it breaks, and where craft still wins.
The 90-Second Explainer Script Structure That Converts
A line-by-line script template — problem, stakes, mechanism, proof, action — with word counts, pacing rules and the mistakes that kill comprehension.
Choosing an Animation Style: Matching Craft to Message and Budget
2D vector, motion graphics, 3D, screencast, kinetic type or mixed media — a decision framework based on message complexity, budget and shelf life.