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Social Media Portfolio · CEO-ready

Social systems that movebrand and pipeline.

A brand-by-brand look at the social media work I've led — the strategy, the content engine, the channel mix and the numbers a CEO actually cares about.

7
Brands scaled
50M+
Impressions delivered
300+
Videos & reels shipped
6.5yrs
Social media leadership
Olvy IndiaBHS CorrugatedupGradPractoVisteonStudio Vitamin D
012024 — Present

Olvy India

Lifestyle · D2C
Social Media Manager — Strategy, Content, Community

Built a founder-forward Instagram engine for Olvy India — turning product drops and behind-the-scenes moments into a repeatable content system with a clear weekly cadence and community rituals.

@olvyindia
Formats
ReelsCarouselsStoriesUGC editsFounder cuts
+38%
Follower growth QoQ
3.2×
Reach uplift vs baseline
6.4%
Avg. engagement rate
120+
Reels shipped
Content pillars
  • Product in motion
    Cinematic reels that let the product breathe — texture, light and gesture over voiceover.
  • Founder POV
    Weekly founder cutdowns turning process, decisions and mistakes into trust.
  • Community rituals
    Recurring formats (drop days, restock alerts, ‘behind the batch’) that train the audience to show up.
Results & wins
  • Shifted content mix from static to 70% short-form video without extra headcount.
  • Launch reels crossed 500K+ organic views on hero drops.
  • Story-led community loop lifted DM-driven inquiries meaningfully month over month.
022019 — 2024

BHS Corrugated

Industrial · B2B Manufacturing
Global Social Media Lead — Strategy, Brand Video, Community

Repositioned a 100-year-old German engineering leader for a global B2B audience — building a modern content system across Instagram, LinkedIn and YouTube around ‘Lifetime Partnership’, digital plant and sustainability.

bhs-world.comBHS Corrugated on LinkedInBHS Corrugated on YouTube@bhs_corrugated
Formats
Brand filmsExecutive postsCase studiesReelsEvent coverage
4.1×
LinkedIn audience growth
12M+
YouTube brand-video views
+72%
LinkedIn engagement YoY
60+
Countries reached
Content pillars
  • Digital plant & Corruverse
    Long-form brand films positioning BHS as the future of corrugated — from Digital Plant to Corruverse.
  • People of BHS
    Employee-led storytelling: engineers, service techs, apprentices — putting faces to a global org.
  • Sustainability & lifecycle
    Data-driven posts on lifetime partnership, retrofits and modernization vs new-build.
  • Event & trade-show engine
    Always-on coverage for CCE, SinoCorrugated and regional events with pre-during-post playbooks.
Results & wins
  • Directed the 15-year BHS India brand film chronicling the local growth story.
  • Launched flagship films ‘Digital Plant Beyond Digital Printer’ and ‘Corruverse’ used in global sales.
  • LinkedIn became the #1 organic acquisition channel for service-team and engineering hires.
03Contract engagement

upGrad

EdTech · Higher Education
Social Media Content Lead — Editorial, Reels, Learner Stories

Built an editorial-grade social content engine for upGrad — translating dense curriculum, learner outcomes and career transitions into scroll-stopping formats across Instagram, LinkedIn and YouTube.

upgrad.com
Formats
ReelsDocumentary cutsCarouselsLive sessionsTestimonials
18M+
Monthly content reach
+54%
Reels engagement uplift
2.6×
CTR on career-story posts
45+
Learner stories produced
Content pillars
  • Career transition stories
    Documentary-style learner journeys — before, during and after upGrad.
  • Faculty and industry POV
    Sharp micro-lectures and market takes from professors and industry mentors.
  • Program spotlights
    Explainer carousels and reels breaking down curriculum, ROI and outcomes.
Results & wins
  • Standardised a weekly ‘Learner Wednesday’ series that consistently outperformed baseline reach.
  • Reduced production time per reel by ~40% via a repeatable script + b-roll template system.
  • Career-story content became the highest-CTR format into program landing pages.
04Engagement

Practo

HealthTech · Consumer + B2B
Social Media & Brand Content — Strategy, Video, Community

Shaped Practo’s social presence across Facebook, LinkedIn and YouTube — balancing consumer health awareness content with B2B narratives for clinics, doctors and enterprise health programs.

Practo on YouTubePracto on LinkedInPracto on Facebook
Formats
Doctor explainersProduct filmsLinkedIn documentsReelsLive Q&A
9.5M+
Video views delivered
+63%
LinkedIn follower growth
4.8%
Avg. engagement rate
80+
Doctor + patient videos
Content pillars
  • Consumer health literacy
    Doctor-led explainers on everyday symptoms, prevention and preventive-care programs.
  • Product moments
    Feature launches like Earned Wage Access positioned as human, not corporate.
  • B2B credibility
    Case studies, hiring stories and thought leadership targeted at clinics and enterprise HR.
Results & wins
  • Led the Earned Wage Access launch narrative across social — a category-defining employee benefit story.
  • Built a doctor-content pipeline that consistently outperformed studio-produced content on retention.
  • LinkedIn became a credible enterprise-sales support channel with steady inbound.
05Engagement

Visteon

Automotive · Cockpit Electronics
Social Media Manager — Brand, Culture, Employer

Amplified Visteon’s brand across LinkedIn and Instagram — bringing the future of the digital cockpit, engineering culture and global talent stories to a modern, visually-driven audience.

@visteonVisteon on LinkedIn
Formats
ReelsDesign carouselsEmployee spotlightsExecutive posts
+41%
LinkedIn follower growth
5.7M+
Impressions delivered
3.9%
Avg. engagement rate
20+
Markets activated
Content pillars
  • Digital cockpit future
    Visual storytelling around SmartCore, displays and connected mobility.
  • Engineering culture
    Behind-the-scenes with engineers, designers and R&D teams globally.
  • Employer brand
    Talent-first posts spotlighting women in tech, early careers and site launches.
Results & wins
  • Refreshed content pillars to lift employer-brand share of voice measurably in target markets.
  • Instagram feed evolved from product-only to a considered mix of culture, product and design.
  • Standardised a global-to-local playbook so regional teams could execute on-brand at speed.
06Engagement

Studio Vitamin D

Creative Studio · Design & Branding
Social Media Manager — Portfolio, Reels, Growth

Turned Studio Vitamin D’s social channels into a live portfolio — a curated, high-craft feed that doubles as the studio’s strongest new-business channel.

@studiovitamindStudio Vitamin D on LinkedIn
Formats
Case-study reelsProcess carouselsBehind-the-scenesOpinion posts
2.4×
Follower growth
+180%
Reach uplift
35+
Inbound project leads
7.1%
Avg. engagement rate
Content pillars
  • Craft on display
    Case study reels showing process, iteration and craft — not just the final artwork.
  • Studio culture
    The people, playlists and pinboards behind the work — a studio you want to hire.
  • Point of view
    Opinionated carousels on design, branding and creative direction that build authority.
Results & wins
  • Instagram became the studio’s #1 inbound lead source, ahead of referrals.
  • Case-study reels consistently landed in Explore for design audiences.
  • LinkedIn presence unlocked warm intros to in-house brand and marketing leads.

Want a social engine like this for your brand?

I partner with founders and marketing leaders to build content systems that compound — not one-off posts.

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